NHL Attendance Issues…
So the word out of Phoenix last night was that the announced attendance for the Coyotes game was 6,899 but that probably more like 5000 people actually showed up. Clearly attendance in Phoenix is going to be a major issue this year, but it won’t just be Phoenix if early attendance numbers are any indication. Here are attendance numbers for three other southern U.S. teams that have played at least 3 home games so far.
Tampa Bay Lightning
It is still early but those are significant drops in attendance figures. Nashville is going to be particularly interesting to watch because they need to keep attendance above the 14,000 mark to maintain a full share of revenue sharing. Failure to achieve an average of 14,000 will cause them to lose 25% of their revenue sharing allotment which would equate to close to $4,000,000 which is significant to any team, particularly one that is struggling to break even. If Tampa struggles on the ice and fans become more disinterested because of it this could become a problem for them as well and we already know how unstable their ownership situation is. This despite a significant drop in average ticket price for Lightning games.
What is also interesting is that falling attendance may not be limited to non-traditional southern US hockey markets.
The rise in the Canadian dollar will help offset some of the drop in attendance revenue and if Ottawa can play well then I can see their attendance improving, but clearly some of the luster of high flying Senators teams of a few years ago when they sold out every game has faded away.
Detroit Red Wings
We all know that Detroit is an extremely hard hit city economically and it may start reflecting in the Red Wings attendance this year. The 17,782 that showed up to watch the Red Wings last night is 1,080 fewer fans that last years lowest attendance level of 18,862.
I revisit these teams and also take a look at a few other franchises (Atlanta, Florida, Dallas, etc.) in a few weeks once each team has played a few more home games but early indications are not all that good for some franchises.